About

About Barbara

Data analyst, consultant, teacher and creator of DataStudioCourses.com.

I help people and teams turn data into clarity, confidence and better decisions. Through practical courses, resources and consulting, I make analytics simple, accessible and useful for real businesses.

Barbara Mackey

My path into analytics

I started my career in marketing, where I saw first-hand how powerful data could be when it was understood and shared clearly. That curiosity led me into the world of digital analytics, and I’ve never looked back.

After working on analytics projects for agencies and global brands, I founded DataStudioCourses.com to share what I’ve learned and help more people build practical analytics skills.

  • 20+ yearsExperience in
    the digital industry
  • 100+ websitesImplemented analytics
    tools and dashboards
  • NET-A-PORTER
  • ZARA
  • MANGO
  • Black&Decker

How I work

People first

I’m a good listener and a natural problem solver. I take the time to understand your goals and make analytics feel approachable.

Practical and focused

I focus on real-world solutions that create clarity and make an impact. No unnecessary complexity, just what works.

Share and empower

I love teaching and seeing others grow their confidence with data. My goal is to give you the knowledge and tools to do it yourself.

Teaching & sharing what I know

I create practical, beginner-friendly courses on Looker Studio, Google Analytics 4 and AI-powered tools to help you build real skills and apply them to your own projects.

Explore my courses

Beyond analytics

Out for a walk

When I’m not working on data or creating courses, you’ll probably find me going for long walks, cycling or spending time with my family. Creativity and everyday life go hand in hand for me, and they often inspire new ideas for the work I do.

Let’s work together

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